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HIGH PROFIT MARKETING SECRETS”

From: Ian Marsh
Plumbers Profit System

Thursday, January 18, 2007

Dear Fellow Plumber,

MY name is Ian Marsh and I am in trouble.

I am the owner of The Plumber’s Profits System, here in Sydney… a “hands-on” business coach. And I now have a problem that is very unusual.

I have made the rather bold claim that I can teach any Plumbing Business Owner how to create a new customer explosion within his or her business using my unique style of direct response marketing.

Now I’d like to prove it to you, in exact detail, by offering anyone who’s interested an exciting FREE REPORT. But first, let me tell you why I’m doing this.

As you know, it’s tougher out there than ever before. From every corner of Australia (and abroad) I’m hearing that business profits have dropped 20%, 30%, even more – from just one year ago! That’s a lot of dough. (Perhaps this is happening to you.) And even if your profit hasn’t dropped, I’ll bet you’re not making as much as you want.

Here’s the dirty little secret about making big money in the Plumbing business: (Any business) It doesn’t have a whole lot to do with how good of a job you do or the products and services you sell.

You can have the best products on earth, give only the best service, have the best staff and flat out do a super job and still be starving to death.

I know, because I talk to Plumbing business owners every day who nearly starved themselves out of business by stubbornly believing that being ‘good’ and having a ‘good’ product, ought to be good enough. That by giving good service and ‘doing the right thing’ for your customers you’d automatically make more money. Wrong!

Also, I see Plumbing businesses nearly going broke copying the ways everybody else in this industry tries to get customers – wasting money on all sorts of dumb advertising or trying to get referrals or knocking on doors, or hanging out at the Chamber of Commerce meetings and kissing butt, etc., etc. Some businesses even stay afloat by cold-prospecting and going door-to-door, which is about as fun as a visit from the ATO. (Yuck).

Two discoveries changed my life. They might change yours too.

Here’s the first one:

If you aren’t making the money you want, then it means you aren’t seeing enough new customers and you’re not getting enough money from your existing ones. I’ve never met a plumber who went broke seeing too many customers! Yet, most Plumbing businesses flush thousands of dollars down the toilet each year on ineffective, “image”-type advertising that just plain doesn’t work. That’s a quick way to the poorhouse.

Listen: Aren’t you tired of working all those hours, but never making any real money? Do you feel like a “slave” to your business? Are you sick of throwing away your hard earned money on advertising that stinks? Do you want to improve your cash flow – but don’t believe you really can? Well, what if I told you that there was ONE single skill, one ability that virtually guaranteed that you’d not only survive, but thrive. Here is the most important skill you could ever learn:

Getting A Continuous Stream Of Customers Who Have All Called YOU!

How in the world do you do that? Let me tell you what you DO NOT do: You DON’T beg your customers for referrals. You DON’T mail 10,000 letters out to people who have never heard of you, don’t care about you, and will never call you. You DON’T do high pressure slimy style door knocking ‘grunt work’ to try and find a new customer or two! And, you definitely DON’T run ‘traditional’ image style ads that nobody responds to. All of these things are the most INEFFICIENT, wasteful things that you can do.

I don’t believe that any of that ‘traditional’ garbage works!

Listen, let’s not mince words. Here is the uncomfortable ‘secret’ and my second discovery you must understand before you can unleash the financial potential of your business:

The Greatest Plumbing Contractor In The World Will Go Broke Without A Constant Stream of New Customers!

By the way, I don’t mean to suggest that you can somehow take a ‘magic pill’, and instantly new customers will grow out of the ground. Such ‘magic answers’ never work. What I’m talking about are some real-world answers to your marketing problems. What the most successful Plumbing businesses have learned, is that without customers, you don’t have a business! You really can be the greatest plumber on earth, and still end up bankrupt if you do not have…

Super-Effective, Efficient, Affordable Methods of Attracting A Constant Flow of Fresh, New Customers To YOU!

And even more important, once you capture that new customer, you must have formalized, effective Marketing ‘Systems’ in place to ethically extract all the money you can from each new customer over his or her life of doing business with you. (And there are hundreds of ways to easily increase the worth of each customer by 50% or more. Such an increase could EASILY fund your retirement.)

The problem is, you will not be able to get the information you need about this powerful style of marketing from any industry trade publication, listening to your spouse or advertising sales rep, nor will you find it by attending travelling side shows and manufacturer’s seminars.

However, I’ve made some pretty bold claims here. I want you to be able to see for yourself if my marketing ‘secrets’ will work for you too. You can receive all the details in the exciting FREE REPORT I’ve just written, titled:

“The Amazing Secrets of How To Build A Multi-Million Dollar Plumbing Business!”

This FREE REPORT is available to any Plumber interested in learning:

	How to market when you’re cash poor!
	The 6 biggest marketing mistakes Plumbing businesses make, and how to avoid them!
	The startling secret of how to get dozens of responses from cheap little ads!
	The amazing secret to getting loads of new referrals – without resorting to begging or trickery!
	How to get your customers coming back more often and buying more from you each time they come.
	And much, much more!

To get your copy of this exciting FREE REPORT, fill out the form below or call 1800-651971 or fax a note to (02) 8572-9406 on your letterhead with the words “Profit Report Web ” and it will be mailed out instantly by first class mail.

Remember, the longer you wait,  the greater the risk that you miss out on vital secrets.  Secrets that could have you getting an ever steadier stream of new customers.  So fill in the form and order your FREE REPORT now!

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